Since 1981
Monarca is a conscious choice
Of time, of measure, of character.
It is not born to follow a trend, nor to chase approval.
It stems from the idea that even in drinking, there is space for gesture, for silence, for balance.
Monarca Amaro and Bitter are two different interpretations of a single philosophy:
Strength and finesse, root and contemporary vision.
A monarch does not impose themselves.
It is recognised.
Monarca Amaro and Bitter
slow-release premium
Monarca Amaro e bitter premium born of time, territory, and ritual.
Two expressions, a single vision of contemporary taste.
The time of bitterness
There is a moment when time begins to slow.
That's where Monarca finds its niche
Where does Monarca come from
Monarca is born in a land where the sun slowly ripens the scents and the sea brings the breath of the Mediterranean into the air.
The bitter moment
There is a moment when the day begins to feel lighter.
And that's where the Bitter finds its place,
Our Products
Amaro Monarca
Infusion of 52 selected herbs, roots and citrus fruits
Amaro Monarca is born from a vision that places balance at its heart, not excess.
Monarch Cocktail
An essential, direct balance
A contemporary reading of a great classic.
Bitter Monarca
Smooth Diamond Cedar Extract and aromatic herbs
The Bitter Verde Monarca is born from the meeting of a rare ingredient and a precise vision of taste.
Stories and legends
Some stories are born to to be told.
Other than to be passed down.
Over time, Monarca has collected both.
On one hand, the legend of Parthenope, which transcends myth and leaves a bitter, lingering scent on the earth. On the other, the real story of the Calabrian citron, preserved in the gestures, rituals, and traditions of a unique territory.
Two stories, different in nature and origin, but united by the same thread: time.
The time that transforms song into memory, fruit into culture, gesture into ritual. It is in this space that Monarca recognises its roots and builds its vision.
The stories and legends of Monarca unite myth and real history: Parthenope and the Calabrian citron tell of a territory, a time, a vision.
Latest news
Rimani aggiornato con tutte le nostre novità
Monarca from Callipo to Rome: Calabria comes together in a glass
On Saturday, November 7, 2026, from 11:00 AM to 8:00 PM, the Callipo 1913 store at Via Cola di Rienzo 248 will host a tasting of Amaro Monarca, with the opportunity to also discover the citron-based Bitter Monarca.
Monarca in Rome: the new website and tasting showcase a Calabria to savor.
Monarca in Rome: Amaro and Bitter tasting on June 4th The evening of June 4th in Rome marked an important transition...
Monarca brings the taste of Calabria to Rome: the new website will be presented on June 4th, along with a tasting of Amaro and Bitter.
Monarca in Rome: Amaro and Bitter tasting, June 4th. There are products that are born not just from a recipe, but from a...
