Monarca in Rome: Amaro and Bitter tasting on June 4th
La serata unirà networking, benessere, degustazioni artigianali e momenti di condivisione. All’interno di questo scenario, Monarca presenterà il suo nuovo sito (www.monarcagroup.it ) e accompagnerà i partecipanti alla scoperta dei due prodotti che oggi ne rappresentano l’identità: Amaro Monarca and Bitter Monarca.
The heart of the story is profoundly Calabrese. cedar of Santa Maria del Cedro and the the Phoenician juniper These are not simply aromatic elements, but the starting point of a research that combines territory, balance, and attention to detail. Monarca was created to give voice to a specific Calabria, made of rare raw materials, liqueur-making tradition, and contemporary taste.
L’Amaro Monarca è pensato per il tempo lento del fine pasto, quando il liquore non è soltanto una chiusura, ma un’esperienza sensoriale. Le sue note agrumate, balsamiche ed erbacee costruiscono un sorso elegante, persistente, capace di lasciare una traccia senza cercare l’eccesso.
Bitter Monarca brings the same Mediterranean soul to the world of aperitifs and mixology. Cedar and Phoenician juniper become part of a livelier and more contemporary profile, suitable for serving on the rocks, with soda, or as a base for cocktails with an Italian flair.
The unveiling of the new website represents an important step for the brand, transforming the product narrative into a clear, recognizable, and accessible digital space. More than just a showcase, it's a place to explore Monarca's history, the origins of its ingredients, its connection to Calabria, and the philosophy behind the creation of its liqueurs.
In Rome, on June 4th, Monarca will bring much more than a tasting: it will bring a story of flavor, territory, and identity. A story that begins in Calabria and chooses to tell its story to a contemporary audience, attentive to quality, provenance, and a product's ability to preserve its heritage without sacrificing elegance.